Elon Musk and these other 9 bosses had a terrible, horrible, no good, very bad 2023

For some top executives, 2023 is a year they would rather forget.

For some top executives, 2023 is a year they would rather forget. Some of their companies lost billions of dollars. Some have lost their jobs. And others badly damaged their reputations and face even more trouble ahead in 2024. CNN Business ended the year celebrating Microsoft’s Satya Nadella as CEO of the year, Taylor Swift as business leader of the year and tapped United Auto Workers union President Shawn Fain as its first labor leader of the year. But it seemed only fair to note 10 CEOs and chairpersons for whom 2023 did not go as well as planned. In some ways, Elon Musk had a much better year than your typical CEO, let alone the other members of this group. Tesla: Shares of Tesla, his most profitable company, more than doubled this year, recapturing more than half of the value they lost during a disastrous 2022. Tesla has already topped its previous annual sales record in just the first three quarters of the year, and it finally delivered its first long-awaited, long-promised Cybertruck. But Tesla encountered plenty of problems in 2023. The company announced a series of price cuts for its vehicles to keep up demand in the face of increased electric vehicle competition from other automakers, and that squeezed Tesla’s profit margins. And while the Cybertruck may be technically “in production,” Musk warned investors that it would take more than a year before Tesla started making money on it.