Dodge CEO: We're going electric 'differently'
Fox News
Dodge will unveil its first muscle car concept this year ahead of it's launch in 2024 and Dodge CEO said the slow rollout is meant to get it's fans ready for the shocking change.
Dodge is rolling out the vehicle in several steps that will include the reveal of a concept car this summer that’s already been teased in a short video. Kuniskis has also hired a "Chief Donut Maker" brand ambassador through a reality show-type competition to help bridge the gap to Dodge fans concerned about the transition.
"It's a shock, it's a change, and we need some soak time," Kuniskis said. "And we thought, better than me saying it's going to be OK, why not take a fan, why not take a person that's been with us, been in the brotherhood, knows what we're doing, likes what we're doing and can see from the inside out, kind of peek under the tent of what's going to be coming, and then they can share that …. with the rest of the fans."
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