Chola eyes 3-pronged strategy

‘Focus is on frontline productivity, talent, ‘lean’ process’

Cholamandalam Investment and Finance Co. Ltd., (Chola) the financial services arm of Murugappa Group, will focus on three broad areas to improve as an organisation, according to Vellayan Subbiah, chairman and non-executive director. Chola would hence first focus on frontline productivity viz. sales and collection teams, followed by talent management and ‘lean’ implementation, he said in a call with analysts. The implementation of the ‘lean’ process, traditionally done in a manufacturing environment — meant to add more customer value with fewer resources — has much applicability for Chola. But, it had been unfortunately delayed following COVID-19, said Mr. Subbiah.