Chip and Joanna Gaines defy Hollywood with family-friendly empire

Chip and Joanna Gaines have built an empire over the past 10 years since their "Fixer Upper" series premiered, focusing on family-friendly stories and weathering controversy with positivity.

"Story is the glue that holds this whole operation together." "They’re stories we’re passionate about telling. If some only hit a smaller demographic, I don’t care."

"Chip and Joanna Gaines have done an excellent job of aligning themselves with networks, brands, businesses and partners that help them to maintain a down-to-earth image. It also helps that their interests, passions, and talents are also naturally wholesome, and centered organically around the home environment, and one's family," Kara Schmiemann, senior director at Red Banyan, told Fox News Digital.

She continued, "Some of this may be strategic, some may be coincidental. However, you cannot fake the warmth, kindness and openness that comes from being a good person with family values and relatable interests for 10 years, unless that's genuinely who you are, at your core, at least in-part."