Cheap wine 'tastes' better with an expensive price tag, study finds
Fox News
When told the price of wine was more expensive, blind taste-testers found cheap wine to be just as "pleasant" as expensive wine, a new study suggests.
In the study, psychologists manipulated the price of wine during a tasting held at the University of Basel in Switzerland, where 140 blind tasters were given three versions of Italian wine. Each was labeled "low-, mid-, or high-price," with costs ranging between $10 and $70 per bottle. Other wines featured in the mix had no price tag, while some accurately listed their price. Participants were asked to rate the intensity of the wines as well as how good they perceived the tastes to be. But, perhaps not surprisingly, their palates correlated with the price tags instead.
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