Celebrity AI deepfakes are flooding the internet. Hollywood is pushing Congress to fight back
CNN
Steve Harvey and Scarlett Johansson are among the celebrities advocating for legislation and penalties for creators of deepfake scams and the platforms hosting them.
Steve Harvey is best known for awarding money to “Family Feud” contestants or dishing out advice on his radio show. But in recent years, he’s also become a popular target of AI-generated memes, many of which are humorous and seemingly harmless — like depictions of Harvey as a rockstar or seen running from demons. More sinister actors, however, are using AI-generated versions of Harvey’s image, voice and likeness for scams. Last year, Harvey was among celebrities like Taylor Swift and Joe Rogan whose voices were mimicked by AI and used to promote a scam that promised people government provided funds. “I’ve been telling you guys for months to claim this free $6,400 dollars,” a voice that sounds like Harvey’s says in one video. Now, Harvey is speaking up by advocating for legislation and penalties for the people behind these scams — and the platforms hosting them. And Congress seems to be listening; it’s considering several pieces of legislation aiming to penalize those behind nefarious uses of AI, including an updated version of the No Fakes Act, which aims to hold creators and platforms liable for unauthorized AI-generated images, videos and sound.
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