Bud Light released a series of ads to win back customers in the wake of the botched Dylan Mulvaney partnership
Fox News
The ads are part of Anheuser-Busch's major marketing push as the beer giant scrambles to recover from the chaos following the Dylan Mulvaney sponsorship, which prompted widespread boycotts.
Anheuser-Busch has heavily discounted beer and offered rebates that make Bud Light "basically free to the consumers" in some markets. The beermaker has also taken steps to help distributors, increased its marketing budget, launched a new summer ad campaign, and dispatched CEO Brendan Whitworth to appear on "CBS Mornings" to provide clarity on the now-infamous debacle. Yael Halon is a reporter for Fox News Digital. Story tips can be sent to yael.halon@fox.com.
But despite their best efforts, the backlash against the Bud Light brand seems to be lingering as sales of the beer continue to slide.
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