‘Boop! The Musical’ Review: Betty Gets a Brand Extension
The New York Times
The It girl with the spit curl looks great for 100, but her Broadway musical, which feels like one big merch grab, is boop-boop-a-don’t.
Some shows are “what?” shows, leaving you baffled. Perhaps they involve roller-skating trains or shrouds of Turin.
Others are “how?” shows, as in: Dear God, how did that happen?
But the most disappointing subgenre of musical, at least in terms of opportunity cost, is the “why?” show: a well-crafted, charmingly performed, highly professional production that nobody asked for. Its intentions are foggy and sometimes suspicious.
“Boop! The Musical” — now playing at the Broadhurst Theater, in a production directed and choreographed by Jerry Mitchell — is a “why?” show par excellence.
And excellence it has. As Betty, the flapper of early talkie cartoons, Jasmine Amy Rogers is immensely likable. She sings fabulously, sports a credible perma-smile, nails all the Boop mannerisms and has a fetching way with a tossed-off line. I can’t imagine anyone making more of the exhausting opportunity, let alone in a Broadway debut.
She is ably supported by other young talent in featured roles, luxury-cast veterans doing their damnedest and a hard-working ensemble selling Mitchell’s insistent, imaginative, precision-drilled dances. When his pinwheel kick-lines hop in unison, not one foot among 26 is left on the floor.
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