Beyond ‘Squid Game’: How K-Dramas in 2021 navigated sageuks, style and substance
The Hindu
Netflix’s dystopian survival drama might have stole the limelight, but the Korean ‘hallyu’ wave offered a lot more for viewers to relish this year
Earlier this month, (Ali Abdul in Squid Game) appeared on Netflix India’s YouTube page, teaching Korean for beginners in a light-hearted video, and rattled off Korean phrases for popular expressions like, “I love you,” and “You are awesome!”
Indeed, he’s appeared in three other videos recently, reaching out to Indian fans, thanking them, reacting to their appreciation of his performance, and even recommending other K-Dramas to watch.
Anupam’s sudden rise to fame is just one of the latest facets of the hallyu phenomenon — or Korean wave — that has engulfed India (and many other parts of the world) in recent years. If 2020 was the year that saw K-Dramas have a massive breakthrough, the multitude of shows that debuted in 2021 — and the reception they enjoyed — is even more indicative of their staggering growth in popularity.