Beer industry expert: Bud Light's decline looks ‘quasi-permanent,’ ‘those consumers are just lost forever’
Fox News
Damage to Bud Light appears “quasi permanent" after the brand failed to rebound from ongoing backlash as initially expected, according to the publisher of Beer Business Daily.
"You see Bud Light still just stubbornly down around 30% in volume compared to last year, which is where it’s been since May or June," Schuhmacher continued. "That tells me that this is quasi-permanent, meaning those consumers are just lost forever." Brian Flood is a media reporter for Fox News Digital. Story tips can be sent to brian.flood@fox.com and on Twitter: @briansflood.
Schuhmacher, who has worked in the beer industry for over three decades in multiple positions and has published Beer Business Daily for 20 years, has been covering Bud Light’s sagging sales since the company’s now-infamous promo with transgender influencer Dylan Mulvaney last spring.
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