Baladna appoints Piet Hilarides as new Chief Executive Officer

Doha: Baladna has announced the commencement of Piet Hilarides as Chief Executive Officer, succeeding Malcolm Jordan, who has led Baladna through a transformative period of accelerated growth following the company’s successful listing on the Qatar Stock Exchange in 2019. Jordan has successfully steered the business through the pandemic, growing revenue by 67.6 percent to QR814.8m in 2020. 

Hilarides brings over 30 years of commercial leadership and food & dairy industry experience from across Europe and Asia Pacific (APAC). Most recently, he was the APAC President of Perfetti Van Melle, a leading Italian-Dutch confectionary multinational, responsible for the consumer business in nine APAC countries.  He previously held senior positions at Dutch dairy cooperative Royal Frieslandcampina. As well as being an executive board member, he was global chief operating officer of the cheese, butter and milk powder divisions. Hilarides aims to drive growth and innovation at Baladna targeting 15-20 percent growth over the coming years, overseeing Baladna’s international expansion and continuing to support Qatar’s food security ambitions.