Armaan Malik talks ‘You’ and why musicians must be more business-minded

As his latest English song ‘You’ basks in a Parisian setting, Armaan Malik elaborates on how emerging artistes should navigate a buzzing streaming industry

Ten years ago, if someone told a 16-year-old Armaan Malik that in 2021, he would be filming a music video in Paris that would cross 15 million views in less than two months, what would his reaction be? At this, the now-26-year-old hitmaker chuckles, and opts to stay grateful about his career so far.

While on a call from Dubai, Armaan can sense new vistas in his music career, marked by his latest single ‘You’; the song’s music video was filmed in the City Of Love – checking off Armaan’s bucket list – and the overall atmosphere of the song is more introspective, unlike his usual uptempo and dance-friendly vibe.

“I wanted to offer something different when I started music for an English number,” he says, “so for ‘You’, I could channel my need to do a love ballad.” The song, using largely guitar, empowers a new range of his vocals: softer, huskier and more calming.