Apple needs a new reason to get you to buy a new iPhone. It may have one
CNN
Apple’s most profitable product could finally be getting a much-needed change.
Apple’s most profitable product could finally be getting a much-needed change. The tech giant is soon expected to make its biggest bet in years, introducing a significantly slimmer iPhone to hopefully reinvigorate interest in its biggest revenue driver. The sleeker new iPhone, sometimes referred to as the iPhone “Slim” or “Air” in media reports, could arrive later this year as part of the iPhone 17 lineup, according to Bloomberg, the Wall Street Journal and The Information. This would be the most notable iPhone design overhaul in years, possibly since Apple launched the home button-free iPhone X in 2017. But will that be enough? Apple’s iPhone business is stable; in its first fiscal quarter, revenue from smartphone sales were roughly the same as they were a year ago and the company’s overall revenue grew by 4%. But the product is facing a host of challenges, including consumers holding onto their iPhones for longer, iPhone revenue missing Wall Street’s expectations this past quarter and Apple losing ground in the Chinese smartphone market to regional competitors. Apple needs to figure out how to grow its most valuable business. Apple did not immediately respond to CNN’s request for comment.
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