Anti-vaccine protesters fueled by existential anxiety, psychologist says

People refusing to get COVID-19 vaccine may be doing so as a result of a deep existential anxiety, a psychology professor says.

Dr. Joseph Hayes of Acadia University says vaccine skeptics such as the ones who organized demonstrations near Canada's hospitals earlier this month are looking for a sense of meaning.

"The way people manage this deeper existential anxiety is by investing in a world of meaning and try to live up to standards of value that would give us a sense of personal significance or personal value," he told CBC during an interview aired Monday on Island Morning. 

"We want to believe that life is meaningful and worthy of meaning, essentially. So where you see some hesitancy or even some resistance to getting the vaccine, I think what you're seeing is people affirming the value of freedom. That the value of freedom is so important that we need to defend this. That life would be not worth living without it."

Hayes says that while it would be difficult to convince an anti-vaxxer to change his or her mind, one way to do it that could prove to be effective would be to highlight "the personal value or heroic nature" of getting vaccinated.

"This could be looked at [as] some historic moment in time," he said. "We want to feel something that is larger than ourselves, that transcends our personal lives. You could get that by taking part in protest movements that affirm the value of freedom. But you could also get that by feeling you're part of ridding the world of COVID."

Hayes says governments and organizations should promote the idea that getting vaccinated will help people regain the freedoms they had before the pandemic. But they also should be careful not to sound like they're trying to "trick" people into getting vaccinated.