Amul’s ‘Be More Milk’ campaign goes global at Time Square

Amul's 'Be More Milk' campaign made a big impact at Time Square, NY, with its colourful and animated billboard. It encouraged the youth to be honest, pure, refreshing, natural and authentic, while blending in with different cultures. The billboard created an awe-inspiring and glittering experience for all to see.

Amul said its ‘Be More Milk’ campaign had made a big splash at New York’s Time Square, the world-famous intersection that sports massive digital screens. The campaign displayed the ‘Be More Milk’ message in a colourful and animated billboard that grabbed the attention of passersby and lit up the iconic intersection in a unique way, Amul said in a statement.

“Famously known as the melting pot of cultures from all over the world, this setting played a special role in the launch this campaign, internationally,” the company added.

Amul’s latest campaign Be More Milk creatively depicts milk in a new, and young avatar, while encouraging the youth around the world to be honest, pure, refreshing, natural, authentic, comforting and urges them to blend in with different cultures in a positive way.

“This billboard doesn’t just signify the launch of the campaign globally but created an awe-inspiring and glittering experience for all the world to see,” the company further said.