Amex launches Vasundhara to support environmental sustainability, biodiversity, and livelihood creation

According to Sanjay Khanna, Country Manager, American Express said, creating a positive impact on communities over dedication to climate resilience and sustainable ecosystem is what project Vasundhara meant for.

American Express, in collaboration with NGO Safe Water Network, has launched Vasundhara, a three-year initiative aimed at advancing environmental sustainability, biodiversity conservation, and climate resilience in Bengaluru and Gurugram.

According to Sanjay Khanna, Country Manager, American Express, creating a positive impact on communities over dedication to climate resilience and sustainable ecosystem is what project Vasundhara meant for.

The project includes key features such as restoring urban and peri-urban ecosystems, adaptive climate measures, and energy-efficient solutions. The programme would also include community engagement through livelihood-based eco-restoration opportunities, mainly for women, as per the company.

Programme Vasundhara targets a reach of over a million people across 85 villages in the two cities, Bengaluru and Gurugram. Objectives include conserving approximately 710 million liters of water, planting 15,000 trees, and restoring 24,500 acres of land by 2027.

Additionally, the programme supports renewable energy integration and trains over 900 female entrepreneurs to establish sustainable agriculture enterprises, connecting them with financial institutions for support.

‘’Vasundhara aims to serve as a model for corporate-supported conservation efforts that contribute to India’s sustainability and climate resilience objectives,’‘ added Khanna.