Alaska Airlines unveils new plane, diversity campaign that aims to advance ‘racial equity’

Alaska Airlines unveiled a new diversity campaign and “special livery” to go along with it.

First, the airline is introducing a Boeing 737-900 ER aircraft that highlights its commitment to diversity with iconic quotes from Martin Luther King, Jr., Nelson Mandela and Maya Angelou. The aircraft also features artistic renderings of facial silhouettes from 14 students connected to airline employees. The aircraft’s striking design was put together by artist Adé Hogue and designers Johnny Mack, and was inspired by imagery from the Civil Rights Movement. Moreover, the aircraft will operate throughout Alaska Airlines’ network to spread awareness of the partnership. Seatback cards and digital resources that detail the airline’s "Diversity, Equity & Inclusion" commitments and the UNCF’s programs will be available for passengers.