After travelling to 11 Indian cities and tasting hundreds of paan, The Betel Leaf Company was born
The Hindu
The Betel Leaf Company is trying to reposition paan in a new avatar, with a range of inventive tobacco-free flavours from Cognac to mango
If you can’t decide between chocolate cake, ice cream or cognac to end a meal, brace yourself. There are more than 40 other options. The Betel Leaf Company (TBLC), a Bengaluru-based cloud kitchen, is doing its best to solve the after-meal dilemma, by adding a twist to the traditional Indian treat. Now, after much research, they offer everything from paan-flavoured ice cream to a red velvet paan. TBLC founder Prem Raheja says he decided to give paan a status lift with a modern twist, and also to make it easily accessible to more consumers. TBLC offers over 45 flavours in addition to their original bestseller magai — all their paans are tobacco free and made using the famous magai leaf from Bihar. The company claims and credits the uniqueness of the taste in their paan to the superior quality magai leaf. Interesting flavours, which are a hit with younger customers, include coffee, pineapple, cherry, cognac and mango, to name a few.
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