2025 Marks The Start Of A New Generation. Here's What To Know About 'Gen Beta.'

If you just figured out Gen Z or Gen Alpha, get ready to familiarize yourself with a new cohort.

It’s 2025 and a new generational name has been born: “Generation Beta.” As people across the globe rang in the new year with celebrations, traditions and resolutions earlier this week, the first babies of Gen Beta made their way into the world.

Prior to Gen Beta, Generation Alpha was the youngest generation. Though there are slight disagreements about the exact time frame, Gen Alpha is commonly thought to include people born between 2010 and 2024. And, as is the case with older generations, Gen Alpha and Gen Beta will continue to be analyzed as they age.

Generational cohorts are typically evaluated by their shared formative experiences, such as the major events they live through, as well as the technological and social shifts, according to Pew Research Center.

“While younger and older adults may differ in their views at a given moment, generational cohorts allow researchers to examine how today’s older adults felt about a given issue when they themselves were young, as well as to describe how the trajectory of views might differ across generations,” wrote the think tank’s president, Michael Dimock, in an article from a few years ago.

Though it can sometimes be problematic to characterize broad groups of people by focusing on birth years alone — especially when considering varying factors like race, sex, gender identity, disabilities and socioeconomics — generations are often widely identified by certain traits and stereotypes.