Zoya Akhtar and Reema Kagti launch 'The Gully Grove Challenge'!

Zoya Akhtar, Reema Kagti launched the 'The Gully Grove Challenge' on social media. 

New Delhi: Filmmaker duo Zoya Akhtar, Reema Kagti has once again joined forces to launch the 'The Gully Grove Challenge' on social media. Backed by their 'Tiger Baby Films', the campaign calls upon users to create a reel video of 30 seconds of the super hit song from the movie ‘Apna Time Aayega’ expressing themselves creatively.  This could involve rapping, dancing, running, driving, cooking — whatever they can imagine. Speaking about the same, Zoya shared, "The power of social media is phenomenal. It connected me to Neazy and Divine and now I hope their sound can connect me to you. Celebrating music and individuality with the Gully Groove challenge. Looking forward to seeing what you have got.”