Zomato says its new ‘pure veg’ fleet will continue to wear red instead of green as originally announced

Zomato introduces pure vegetarian delivery fleet in red uniforms to cater to specific dietary preferences.

Popular food delivery and restaurant aggregator company Zomato has decided that its newly introduced pure vegetarian' delivery fleet will continue to wear Zomato's trademark red instead of green as originally conceived by the delivery start-up.

"All our riders -- both our regular fleet, and our fleet for vegetarians, will wear the colour red," Zomato founder Deepinder Goyal said on Wednesday, March 20,2024, in his latest update on X.

"This means that the fleet meant for vegetarian orders will not be identifiable on the ground (but will show on the app that your veg orders will be served by the veg only fleet). This will ensure that our red uniform delivery partners are not incorrectly associated with non-veg food, and blocked by any RWAs or societies during any special days...

our rider's physical safety is of paramount importance to us. We now realise that even some of our customers could get into trouble with their landlords, and that would not be a nice if that happened because of us" Mr. Goyal said in his post on X.

Earlier on March 19, Zomato said it had launched a 'pure peg' delivery fleet to serve customers with purely vegetarian dietary preferences. Zomato said this segment was introduced after getting feedback from purely vegetarian customers who are very particular about how their food is cooked, and how their food is handled.

Zomato had said that the 'pure veg' delivery mode would consist of a curation of restaurants that serve only pure vegetarian food and will exclude all restaurants which serve any non-veg food item.

"Our dedicated Pure Veg Fleet will only serve orders from these pure veg restaurants. This means that a non-veg meal, or even a veg meal served by a non-veg restaurant will never go inside the green delivery box meant for our Pure Veg Fleet," said Mr. Goyal in a post on his X timeline