Zellers' fries and Zeddy Bear: Reaction to the brand's return

Many Canadians are taking to social media with memories of Zellers after department store owner Hudson’s Bay announced it will bring back the brand in early 2023.

In a press release Wednesday, HBC said it would launch a new e-commerce website and expand its physical presence within select Hudson’s Bay locations.

Some users shared nostalgic memories about Zellers’ in-store restaurant over Twitter.