'Yellowstone' Has Created A Tourism Boom In Missoula, Montana

The show "Yellowstone" has caused a surge in tourism and permanent residents in Missoula, Montana, but some residents aren't happy with it.

Ruby’s Café in Missoula, Montana is no stranger to busy mornings.

“Ruby’s itself, I think, has been here for about close to 50 years, close to 50 years long before there was any of this out here," ...

But recently, it’s been branded for something beyond its comfort food.