X loses revenue as advertisers halt spending on platform over Elon Musk's posts

Brands are pulling paid advertising off of social media platform X to distance themselves from its new owner, Elon Musk, over his endorsement of an antisemitic post. 

Musk referred to a post claiming Jews "have been pushing the exact kind of dialectical hatred against whites that they claim to want people to stop using against them" as "the actual truth," landing him in hot water with companies that are among the platform's top advertisers. 

Apple, Disney, Coca Cola and other major companies have since removed paid ads from the platform in moves that could deprive X of up to $75 million in revenue, according to a New York Times report.