World Water Day: PM Launches 'Catch The Rain' Campaign. Know All About It

World Water Day is being observed today. Prime Minister Narendra Modi launched the 'Catch the Rain' campaign, which aims to ''conserve rainwater when it falls, where it falls so that water reaches every corner of the nation.''

Launching Catch the Rain movement on #WorldWaterDay. https://t.co/8QSbNBq6ln Women-led groups across India have solved water crisis with very limited resources, under difficult circumstances. Their efforts in the field of water conservation inspire us to save every drop of water.#WomenAndWaterInIndia#SaveWater#Water#Women#WaterConservationpic.twitter.com/a7pJoz6Fee धरती पर बारिश की हर बूंद भगवान के आर्शीवाद के समान है। ताजे बारिश का पानी जमीन पर मोती के समान गिरता है, इसलिये विकासशील क्षेत्रों और प्राकृतिक जल संसाधनों की कमी वाले ग्रामीण क्षेत्रों में खासतौर से बारिश के पानी के महत्व को हरेक को समझना चाहिये। #CatchTheRain@MoJSDoWRRDGRpic.twitter.com/oJ4iYNRrLu 'Catch the Rain' campaign aims to ''conserve rainwater when it falls, where it falls so that water reaches every corner of the nation.'' PM Modi launched the campaign via video conferencing today. The 'Catch the Rain' campaign, focusing on water security, will go on from March 22 to November 30, covering the pre-monsoon and monsoon seaon in the country. It will also encourage ''water conservation at the grass-root level through people's participation.'' The United Nations designated World Water Day is being marked across the globe and the theme this year is ''Valuing Water''.