Women’s college basketball: How Caitlin Clark rewrote the rules
CNN
When the Iowa start gets drafted, the record-setting TV viewership she fueled in college and income may translate to the WNBA.
Caitlin Clark stands alone on the Iowa Hawkeyes’ home floor, with 15,000 fans transfixed by the moment — and more than three million viewers watching on television. She drains a free throw. Effortless. Then another. The home crowd erupts. These routine points earlier this month surpassed the all-time college basketball scoring record, for both men and women, launching Clark into the pantheon of the sport. It’s been a season for the ages for Clark, 22, whose talent has fueled a boom in interest in the women’s game as March Madness got underway this week. NBA star Steph Curry called her record-breaking performance “must-see TV” in an interview with CBS earlier this month. Viewers apparently agree.