Woman outraged CIBC job application suggests traditional regalia for video cover letter

Christine Paquette was scrolling through an online job site when she came across a posting looking to recruit Indigenous people for customer service jobs at CIBC.

The 21-year-old Ojibway and Métis woman works as a part-time receptionist at an esthetics salon and was hoping to find a second job, one that could lead to a possible career.

"It seemed kind of like a good way to get my foot in the door," Paquette said in an interview with Go Public from her home in Winnipeg.

Her fluent French and work experience made Paquette think that a banking job could be a good fit for her — until she started going through the questions in the online application.

"It said along the lines, 'Please explain, like, your favourite tradition or your favourite story,'" Paquette said. "I was like, 'Huh, that's a little odd thing to be asking.' ... How is a traditional story going to help me excel in, like, the role of a bank teller?"

Paquette continued with the application, even though that question didn't sit well with her. But she didn't get very far after that.

"That was, like, the appetizer," she explained.

The questions continued: "How would you describe your communication skills? TIP: Why don't you show us instead?" the application read.

It went on to encourage Indigenous applicants to let their personality shine in a video cover letter and "to write a song, poem, dress in traditional regalia or bring in back-up dancers!" as part of the video submission.

"I was like, OK, that's enough, that's all I need to see," Paquette said.

"I want you to prove to me how Indigenous you are," she said. "That's how I took it."

Like many businesses across Canada, CIBC told Go Public that it is committed to taking steps to ensure its workforce reflects the communities where its employees live and work. But experts in the field of Indigenous recruitment strategy say the bank's job application — and Christine's experience — is a good opportunity for companies to learn better practices when pursuing diverse workplaces.

Paquette says that the question asking her to share her "favourite Indigenous tradition/story" brought up a wide range of emotions.

She says her grandmother went to a residential day school and was made to be ashamed of her heritage, so she didn't pass down any traditions to her daughter, Christine's mother — who in turn couldn't teach Christine.