Wired's top editor: Metaverse 'feels like a terminological land grab'
CNN
The word "metaverse" is popping up everywhere. Facebook recently changed its name to Meta Platforms. Nike bought a virtual shoe company to help it expand to the metaverse. And other brands like Gucci and Ralph Lauren have been considering the future of fashion with digital personas.
With all the attention, it can be difficult for general news consumers to parse through what is a marketing gimmick versus what really matters. It requires journalists to approach the tech industry's new favorite buzzword with an open mind and with nuance, something that the media hasn't always been consistent with in years past, according to Gideon Lichfield, global editorial director of Wired.
"Every time the industry goes after a new name for something and tries to pivot, something new inevitably comes out of it. It's just not clear yet what it will be," Lichfield said. "I think one has to be really critical of this tendency and call out what is just marketing and hype, which is a large part of it, whilst remaining open-minded to the fact that something new does emerge."
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