Why Wendy's founder named his burger empire after his daughter — and came to regret it
CNN
Dave Thomas regretted naming what would become a fast-food empire after his daughter, believing it put too much pressure on her.
Dave Thomas, a successful Kentucky Fried Chicken franchise owner in Columbus, Ohio, and a protege of founder Colonel Harlan Sanders, was struggling in 1969 to find a name for a new hamburger concept he hoped to open.
The fast-food burger market was becoming saturated, but Thomas believed there was an opening to target wealthier young adults -- the Baby Boomer generation -- who weren't satisfied with burger chains geared to children. These customers, he believed, craved fresh beef and their own choice of toppings and would be willing to pay higher prices for a better-quality burger.
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