Why stars like Tyson Fury, Canelo Alvarez need to stop wasting time with potential crossover celebrity fights

Both men have made headlines lately with beefs against MMA stars when they need to focus on the megafights available to them

It was late 2016 when retired boxing pound-for-pound king Floyd Mayweather first uttered the seemingly preposterous statement that he had become the biggest name in all of MMA.

To Mayweather's credit, there was so much buzz and hype surrounding the idea of him coming out of retirement to box defending UFC champion Conor McGregor, in a 2017 megafight that would go on to break numerous financial records and become a pop culture event, that the statement could be categorized as partially true. 

Each time Mayweather spoke McGregor's name, whether in a positive or negative light, it became front-page news across both combat sports.