Why every Costco product is called 'Kirkland Signature'
CNN
Costco's Kirkland Signature brand is perhaps America's weirdest private label. You can put Kirkland Signature AA batteries alongside Kirkland Signature cashews in your shopping cart.
It's also shockingly successful.
Kirkland raked in $58 billion in sales during Costco's latest fiscal year, making up around a quarter of the company's total revenue. Kirkland is America's biggest consumer packaged goods' brand measured by sales. It's larger than Hershey (HSY), Campbell Soup (CPB) or Kellogg (K).
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