
Why every Costco product is called 'Kirkland Signature'
CNN
Costco's Kirkland Signature brand is perhaps America's weirdest private label. You can put Kirkland Signature AA batteries alongside Kirkland Signature cashews in your shopping cart.
It's also shockingly successful.
Kirkland raked in $58 billion in sales during Costco's latest fiscal year, making up around a quarter of the company's total revenue. Kirkland is America's biggest consumer packaged goods' brand measured by sales. It's larger than Hershey (HSY), Campbell Soup (CPB) or Kellogg (K).

The area of the rural Cascades near Leavenworth, Washington, is so majestic, they call it the Enchantments. Cold, clear water from the wilderness lakes flows into Icicle Creek, where it rushes over sparkling rocks. But the tranquil beauty that draws campers and hikers from all over the country was shattered a month ago by the murders of three little girls only yards from the creek.

As the Trump administration looks to quickly pivot from military strikes to a diplomatic deal on Iran’s nuclear program, the final military and intelligence assessment on the recent US strikes will be critical in informing what the Trump administration needs to accomplish in future Iran negotiations.