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Why Campbell Soup hated, then embraced, Andy Warhol's soup can paintings
CNN
It started with immense skepticism, but Campbell Soup eventually grew to embrace Andy Warhol's artwork and sponsored a Warhol exhibition at the Metropolitan Museum of Art.
Not long after, the company sent over a lawyer.
Thus began a decades-long hate-love relationship between the artist and company. It started with immense skepticism, but Campbell eventually grew to embrace the artwork and even sponsored a Warhol exhibition at the Metropolitan Museum of Art.
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