White House partners with social media influencers to pitch Biden policies
Fox News
The White House is partnering with social media influences to pitch President Biden's policies and proposals, including the American Rescue Plan, pioneering what officials are calling a "digital media tour" amid the coronavirus pandemic.
The White House has engaged with digital publishers like NowThis, Budgetnista, The Financial Diet, Her First 100 K, The Money Coach, Investing Latina and Zero Based Budget. The partnerships, according to officials, would have digital publishers use White House content for their platforms and channels, which already have dedicated audiences and "tight-knit" online communities. Last week, National Economic Council Deputy Directors Bharat Ramamurti and David Kamin spoke with finance-focused influencers and social media news platforms on Zoom about the American Rescue Plan — the president's $1.9 trillion coronavirus relief package.
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