Whisky Wooing Young Chinese Away From 'Baijiu'
Voice of America
In this image from a video, Raymond Lee, founder of Single Malt Club China, speaks in Beijing on Dec. 9, 2023. Lee said whisky has become more popular as the economy has grown. In this image from a video, Raymond Lee, founder of Single Malt Club China, right, samples whisky at a whisky store in Beijing on Dec. 9, 2023. In this image from a video, 28-year-old Sylvia Sun, who works in the music industry, speaks about drinking whisky at a bar in Beijing on Dec. 8, 2023.
A distillery in southwestern China is aiming to tap a growing taste among young Chinese for whisky in place of the traditional “baijiu” liquor used to toast festive occasions.
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