What is Apple’s AI doing with your data?
CNN
Apple’s splashy announcement at its Worldwide Developers Conference this week that it’s adding artificial intelligence to its products, and partnering with ChatGPT-maker OpenAI, has raised many questions about how Apple’s AI offerings will work.
Apple’s splashy announcement at its Worldwide Developers Conference this week that it’s adding artificial intelligence to its products, and partnering with ChatGPT-maker OpenAI, has raised many questions about how Apple’s AI offerings will work. The confusion is understandable. Apple is simultaneously launching a proprietary suite of AI models while also integrating ChatGPT into its devices and software. So it’s natural to wonder where one ends and the other begins and — perhaps more pressingly — what both companies will do with the personal information they receive from users. The stakes are particularly high for Apple, a company that has made security and privacy a hallmark of its brand. Here’s what we know. If Apple has its own AI, why does it need ChatGPT? The answer is that each is meant to do different things. Apple Intelligence — the collective brand name for all of Apple’s own AI tools — is intended to be more of a personal assistant than anything else, with an emphasis on “personal.” It takes in specific information about your relationships and contacts, messages and emails you’ve sent, events you’ve been to, meetings on your calendar and other highly individualized bits of data about your life. And then it uses that data to, Apple hopes, make your life a little easier — helping you dig up a photo you took from that concert years ago, finding the right attachment to put on an email, or ranking your mobile notifications by priority and urgency.
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