What happened to the likes? X is now hiding which posts you like from other users
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Social media platform X is now hiding your likes. In an update posted on the platform formerly known as Twitter earlier this week, X's engineering team said it would be 'making Likes private for everyone to better protect your privacy.'
Social media platform X is now hiding your likes.
In an update posted on the platform formerly known as Twitter earlier this week, X's engineering team said it would be “making Likes private for everyone to better protect your privacy." That means that users will still be able to see their own likes, but others will not — putting an end to a feature that many had long used.
The change went into effect Wednesday. As of the afternoon, the “Likes” tab appeared to only be available on users' own profile page. But when visiting other accounts, that tab is no longer available.
Users also received a pop-up notification that seemed to suggest the change would result in more user engagement.
“Liking more posts will make your ‘For you’ feed better,” the message read.
According to the engineering team's update, like counts and other metrics for a user's own posts will still show up under notifications. Posts still appear to show how many likes they have — but the author will be the only person who can see a list of those who liked it.
The option to hide likes was previously just available to paying Premium subscribers. When X announced that option in September, it said users could “keep spicy likes private by hiding your likes tab.”
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