What a generative AI iPhone could look like
CNN
Imagine asking Apple’s Siri to show you an old photo taken from a child’s second birthday, or summarizing lengthy emails and writing drafts. Then consider Siri learning your schedule, preferences, even your personality, so it can better communicate with you throughout the day.
Imagine asking Apple’s Siri to show you an old photo taken from a child’s second birthday, or summarizing lengthy emails and writing drafts. Then consider Siri learning your schedule, preferences, even your personality, so it can better communicate with you throughout the day. Generative AI, artificial intelligence that can provide thoughtful and thorough responses to questions and prompts, could potentially breathe new life into Apple’s iPhone lineup at a time when competitors are threatening to leave the company behind in the race to shape what could be a world-changing technology. The company is widely expected to partner with ChatGPT maker OpenAI ahead of its annual Worldwide Developers Conference in June, where it will likely show off its first batch of AI tools coming to the iOS software. Although artificial intelligence has powered some of the iPhone’s experiences for years, such as Live Text and improved autocorrect, generative AI could unlock new levels of interaction and personalization. All this during a time when the company is under pressure to catch up to rivals such as Google and Samsung, which are already using the technology in its smartphones. “We see generative AI as a key opportunity across our products and believe we have advantages that set us apart there,” Apple CEO Tim Cook said on the company’s most recent earnings call in early May, noting there would be news announced in the “weeks ahead.” Apple is not always first to adopt to emerging technologies — it typically researches, develops and aims to perfect them for years before including them in new products — but the speed at which the world is adopting generative AI is perhaps expediting the company’s need to have a smartphone with the most cutting-edge technology.
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