Wendy's pilots Spanish-speaking AI at drive-thrus in 2 states
CBSN
Wendy's is testing Spanish-speaking AI capabilities in the drive-thrus of 28 company-operated restaurants in Florida and Ohio to further appeal to its diverse customer base, the fast-food chain said.
While still in its early testing stages, the new Wendy's FreshAI Spanish-language ability is helping the burger seller "better serve Spanish-speaking customers through technology," the Dublin, Ohio-based company said in a news release.
To begin an order in Spanish, customers simply need to say "Spanish" or "Español" into the Wendy's FreshAI microphone to prompt the new pilot language. The system will then speak and process the full order entirely in Spanish, according to Wendy's.
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This story previously aired on June 15, 2024.It was updated on April 12, 2025.
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