'We have an amazing wealth of talent across our continent,' says Ogilvy South Africa CEO
CNN
Enver Groenewald, Ogilvy's South Africa Group CEO, discusses the advertising giant's role across Africa, and plans for the future.
The potential payoff for brands is significant, with household spending across Africa worth an estimated $2.5 trillion by 2030. But marketing products to this vast consumer base is tricky, and the rapid growth of mobile phone adoption across the continent means international advertising giants like Ogilvy have had to develop new strategies.
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