We analyzed nearly 600 Hallmark cards. Here’s what we learned
CNN
Valentine’s Day means flowers, chocolate and picking out the perfect card to express your affection. We analyzed nearly 600 cards to spot trends about modern love.
Valentine’s Day means flowers, chocolate and picking out the perfect card to express your love. And what screams love more than nachos, Minecraft and pickles? CNN analyzed nearly 600 Hallmark cards available to purchase this year and found that while a majority are centered around romantic partners, some of the shared joys in these relationships, such as pets and snack foods, have made a dent in the Valentine’s greeting card market. Although Valentine’s Day is traditionally seen as a day for romance, CNN’s analysis found that the love is extended to family members. Four cards celebrate Valentine’s Day for sons-in-law and daughters, and three do the same for sons and daughters-in-law. Mothers have more cards dedicated to them than fathers (four and three, respectively), and grandsons have more cards (14) than granddaughters (13). There are even cards for babies’ first Valentine’s Day. Here’s who gives and receives the most cards in a fictional family: It’s no surprise that most cards lean romantic, but some feature unexpectedly un-romantic words and phrases that stand out.
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