Want a ‘rurban’ way of life? Organo Naandi has a solution

Residents of Organo Naandi, a Hyderabad-based eco-habitat, call themselves ‘rurban’ people (urban people living the rural life). The founders of the community, Nagesh Battula, Vijaya Durga and Rajendra Kumar assure that Organo Naandi is built on the core philosophy of Samavriddhi — prosperity for all. Built on 36.5 acres of land in Aziznagar in Moinabad mandal, it houses 73 villas, and was founded to re-establish a conscientious connection with the way we produce and consume resources as a community. Architects by profession, the trio has taken up the role of eco-habitat developers. Nagesh says, “We established Organo with ‘Triple Bottom Line’ (giving back to Nature) principle as our core agenda. Passion for ‘change’ in today’s society as well as creating a community that revolves around counter-urbanisation propelled the team to start Organo. By blending rural experiences and urban conveniences to support a healthy way of living, our approach is to counter urbanisation by creating Rurban (rural-urban) communities, leading to a new growth paradigm.”