Walking tall in an ocean plastic gown
The Hindu
From upcycled plastic in his packaging to now fashioning evening dresses from it, designer Gaurav Gupta has come a long way. He shares what to expect at tomorrow’s FDCI x LFW grand finale
Usually, the phrase ‘sustainable chic’ isn’t used in the context of an eveningwear brand. It loosely implies ethically-sourced, organic, breathable fabrics. Designer Gaurav Gupta, however, is attempting to redefine the lexicon of sustainability at the ongoing FDCI x Lakmé Fashion Week, with his Lakmé Absolute Grand Finale outing tomorrow — a drive-in, physical show. Kareena Kapoor (“a self-made artiste with a sense of humour,” according to Gupta) will be the showstopper.
“With ‘#Redefine’, I am challenging how people look at sustainability, which is always viewed as either daywear or organic. I make sculpted couture evening gowns; hence, I wanted to make sustainability sexy,” he says.