
Wait, Trader Joe was a real guy?
CNN
Turns out Trader Joe was a real guy, and his shrewd instincts led him to create a counter-culture grocery empire.
Joe Coulombe, a struggling convenience store owner in Los Angeles, decided in 1967 to open a grocery chain to appeal to the small but growing number of well-educated, well-traveled consumers that mainstream supermarkets were ignoring.
"I have an ideal audience in mind," he told the Los Angeles Times in 1981. "This is a person who got a Fulbright scholarship, went to Europe for a couple of years and developed a taste for something other than Velveeta" ordinary beer and Folgers coffee, he said.

The White House is making clear it views President Donald Trump’s Friday Oval Office showdown with Ukrainian President Volodymyr Zelensky as an overwhelming win underscoring Trump’s “America First” leadership, dispatching top officials and allies on the airwaves to amplify Trump’s handling of the situation even as European leaders are putting on a key show of force of unity for Ukraine and its leader.