Visits to McDonald’s plunged after the E. coli outbreak
CNN
Americans around the country avoided McDonald’s last week after an E coli outbreak that left dozens of people sick after they ate Quarter Pounder hamburgers.
Americans around the country avoided McDonald’s last week after an E. coli outbreak left dozens of people sick. On Wednesday, the day after the E. coli outbreak was announced, customer visits to McDonald’s dropped 6.4% across the country and 24% in Colorado, where the outbreak was most prevalent, according to Placer.ai, which tracks foot traffic to restaurants and retailers. More customers stayed away from McDonald’s in the following days. By Thursday, visits to McDonald’s dropped 9% nationwide and 31% in Colorado. The following day, visits declined 10% around the country and 33% in Colorado. McDonald’s declined to comment on the Placer.ai data. The company is expected to discuss the outbreak on a conference call with investors following the release of its quarterly financial results this morning. McDonald’s will resume selling Quarter Pounders in all of its restaurants this week after the Colorado Department of Agriculture said the company’s beef patties used for the Quarter Pounder tested negative for E. coli. The customers who got sick ordered that particular burger.
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