Visit Qatar's EURO 2024 activations draw large crowds
The Peninsula
Doha: Visit Qatar has successfully concluded its dynamic line up of activations held during UEFA EURO 2024 in Germany, as part of its partnership with...
Doha: Visit Qatar has successfully concluded its dynamic line-up of activations held during UEFA EURO 2024 in Germany, as part of its partnership with UEFA.
The initiative aimed to showcase Qatar's cultural richness and hospitality to a diverse European audience through a series of engaging and immersive experiences.
During the UEFA EURO 2024, Visit Qatar introduced The Doha Club activation at Berlin's Fan Zone Reichstag and Munich's Fan Zone Olympiapark.
The Doha Club welcomed approximately 45,000 fans, offering a modern beach club atmosphere where visitors could immerse themselves in Qatari culture.
The Chairman of Qatar Tourism and the Board of Director of Visit Qatar HE Saad bin Ali Al Kharji said: "We are pleased with our ongoing UEFA partnership, which has provided a platform for a seamless cross -cultural integration during Europe's number one football tournament. This partnership underscores Qatar's status as a premier sports destination and builds upon our proud legacy of hosting major sports events."
