Vi enhances job, education offering for rural youth

Telco ties up with job search platform Apna, English learning platform Enguru, and Pariksha, a platform that specialises in government employment examination preparation

Vodafone Idea Ltd., which operates under the brand name Vi, on Wednesday announced a set of offerings for the rural youth to help them find employment and to prepare for government jobs.

To facilitate this, the company has tied up with job search platform Apna, English learning platform Enguru, and Pariksha, a platform that specialises in government employment examination preparation.

“Primarily targeted towards the large prepaid user base in India, Vi Jobs & Education on the Vi App offers a one-stop solution for youth to search for jobs, improve spoken English skills, and excel in government employment examinations empowering them to fulfil their career dreams,” the company said.

Avneesh Khosla, CMO, Vodafone Idea Ltd., said, “We have been looking at the need gaps in consumers’ daily lives, where we believe we can play a role of an enabler to help them get ahead in life.”

“When we look at the youth in this country, their key aspiration is to get a good job and become more employable. The relevance of digital skills and fluency in spoken English have become more pronounced for today’s youth,” he said.

“We believe, that these integrated solutions will enable Vi customers to further their efforts in gaining a competitive edge and march ahead to meet their career aspirations,” he added.

The three propositions were in line with Vi’s strategy to curate a wide range of digital offerings of relevance to its users to help them thrive and stay ahead, the company said.