Vespa positions as a luxury scooter brand, unveils new range
The Hindu
Vespa introduces luxury scooter portfolio in India, unveiling special editions inspired by Indian artistry and opulence.
In a crowded two-wheeler scooter market in India, Vespa, a unit of Piaggio Vehicles Pvt Ltd, has positioned itself as a luxury lifestyle brand and has announced the introduction of a new luxury scooter portfolio in the country.
It has introduced a special edition ‘Vespa Qala’ inspired by the celebratory motifs of Mehendi honouring Indian artistry. A specially tinted ‘Vespa S Oro’ joins the lineup, embodying India’s love for gold and opulence.
The classic Vespa and Vespa S have been given a face lift.
The products were unveiled in Mumbai by Diego Graffi, Chairman and MD, of Piaggio Vehicles Pvt Ltd.
“Vespa has always been more than just a mode of transport since its inception. It’s a cultural icon, a symbol of self-expression for many generations, and an inspiration for artists and creators,” Mr Graffi said.
“Every decade the Vespa has undergone evolution attracting newer enthusiasts for the brand. As Vespa completes over a decade in India, Vespa’s introduction of an all-new 2025 product portfolio with futuristic features and, a vibrant and appealing palette has been in the making,” he said.
“It is a significant transition celebrating a new decade and being relevant to a new generation of customers. In India, Vespa occupies the luxury scooter segment, and we intend to grow it as a luxury-lifestyle brand,” he added.
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