US senators target Big Tech's digital advertising machine with new legislation
CNN
Google, Facebook's parent Meta, and Amazon could have to spin off chunks of their advertising businesses under Congress's latest bill targeting Big Tech, according to the US senators behind the proposal.
The bill introduced Thursday by Sens. Mike Lee, Amy Klobuchar, Ted Cruz and Richard Blumenthal zeroes in on the world's largest digital advertising giants — restricting their ability to own multiple parts of the so-called "advertising stack" that makes up a vast and sprawling online ecosystem.
"Monopoly rents are being imposed upon every website that is ad-supported and every company—small, medium, or large—that relies on internet advertising to grow its business," Lee said in a statement. "It is essentially a tax on thousands of American businesses, and thus a tax on millions of American consumers."
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