United Way in Guelph going ‘radical’ in their fundraising campaign
Global News
No financial goal will be set for the 82nd United Way Guelph Wellington Dufferin fundraising campaign which was launched on Wednesday at CTRL-V virtual reality venue in Guelph.
The United Way Guelph Wellington Dufferin is taking a “radical” approach to their 82nd fundraising campaign.
An official launch of their 2022 campaign took place at CTRL-V virtual reality venue in Guelph, Ont., on Wednesday.
The theme this year is Radical Recovery. One of the unique aspects of this year’s United Way campaign is that there is no set fundraising goal.
“Because of the isolation of the pandemic, the mental health pressures, and the current economic situation, everyone is feeling the need to reach out for support,” said Glenna Banda, executive director of the Guelph Wellington Dufferin chapter.
“Our goal is to create a community where everyone can thrive,” said Banda. “We will do our best and raise what we can and then make the best use of those dollars.”
Campaign Chair Patricia Tersigni said it is great to be having a live, in-person campaign once again as they continue to recover from the pandemic.
“If we are not raising the funds that are required to support those agencies and the strategic priorities, it would be impossible to make that radical recovery and the change that we desperately need,” said Tersigni.
The meaning behind the theme Radical Recovery for their campaign was born out of the pandemic.
