United says Taylor Swift concerts drove 25% uptick in demand
CBSN
United Airlines doesn't have any bad blood with Taylor Swift, quite the contrary, as the pop star is driving up demand for its flights.
At a travel industry conference Wednesday, United said it has seen a 25% uptick in demand for flights on weekends during which Swift has held concerts abroad. Swift is having a similar effect on domestic travel too, Andrew Nocella, the airline's EVP and chief commercial officer, added.
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